Author: Lorraine Tay

I am the joint managing partner of Bird & Bird ATMD and head of our Intellectual Property Group in Singapore. With more than 20 years' experience, I have honed a deep familiarity with international and cross-border issues involving IP commercialisation and brand management.

The New Age Brand Strategy: Trends, Opportunities and Challenges

Lorraine Tay Tze She Teo

Brands Revamped – The Migration to the Virtual World

Lorraine Tay Gene Kwek

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