Brands Revamped – The Migration to the Virtual World

Out of sight, out of mind – the fear of being forgotten in the midst of intermittent lockdowns has become very real, especially for “brick-and-mortar” brands which were hitherto unknown in the online space. Although some physical retail operations have resumed with the relaxation of “lockdown” measures, there is still lingering uncertainty amidst the World Health Organisation’s warning that the worst is yet to come,   and that there will be no return to the “old normal” for the foreseeable future[1].

Please read the full article here by Lorraine Tay, Gene Kwek and Tze She Teo.


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